Creating Young Entrepreneurs


“Help us reach our goal to make our Wembley Stadium Youth Entrepreneurship a reality!”


A guest blog written by Julian Hall, head of Ultra Education.

A guest blog written by Julian Hall, head of Ultra Education.

In 2015 I founded Ultra Education to empower the next generation through entrepreneurship. As someone who started their first business at a young age, I’ve always felt there was something magical and transformative about starting a business and making money from it. Especially when it was doing something I was passionate about!

Ultra Education is the UK’s largest provider of entrepreneurial education in schools and clubs. Since 2017 we have held Europe’s largest Youth Business Fair for young people aged 7-18, with upwards of 100 young entrepreneurs. Amazingly, we’ve been fortunate enough to have hosed the event at great locations such as The Queen Elizabeth Olympic Park, Tesla’s flagship showroom, Microsoft flagship showroom and most recently Wembley Stadium.

Our Youth Business Fairs are a fantastic initiative for building on the learning that our young entrepreneurs undertake during workshops. It creates a practical outlet for their hard work, newly developed skills and confidence to be showcased to members of the public. We regularly have over 2,000 visitors at the event and receive great feedback from attendees on how inspirational our young entrepreneurs are. It’s a great day for the whole family, which engages the whole community and each child’s support network.

On September 1st we launched a crowdfunding campaign to raise £50,000 and bring our planned Winter Youth Business Fair to reality on December 3rd 2022 at Wembley Stadium. The campaign will run until September 29th and to date we are around 89% funded. We would love if you could help us reach our goal by donating and sharing our campaign!

Avast Foundation is now part of Giving@Gen

On September 12, 2022, Avast merged with NortonLifeLock, Inc., and a successor company, Gen, was launched. Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Gen’s vision is to big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives. Gen’s philanthropy and corporate responsibility program, Giving@Gen, is a big part of that mission, and will draw on the legacy of Avast Foundation and NortonLifeLock Cares programs.

To learn more about Giving@Gen, please visit Gen’s corporate responsibility website.

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